Timeshare, Vacation Clubs, Fractional and Private Residence Clubs Marketing Programs: Turning No into Yes & Prospects into Revenue

Business Coaching

Frustrated by escalating marketing costs? Unsold prospects taking your investment out the door? Tired of tour incentives that cost more than they’re worth? Capital Marketing programs help you generate more revenue, hold on to prospects longer and make the most of your marketing budget. Our programs can be used as a first-day tour incentive, a prospect retention tool, an easy upsell to recoup revenue, or a turn-key product with universal appeal, featuring:

  • Exclusive in-store savings from over 700,000 popular restaurants, retailers, hotels, theme parks, and more.

  • Save 10-50% off from popular nationwide merchants and local stores.

  • A built-in recurring revenue model.

  • Easy-to-implement white-label travel platform.

Customizing Timeshare, Vacation Clubs, Fractional and Private Residence Clubs Marketing Programs for Your Unique Goals

Depending on the level of customization you need – from a strictly web-based offering to a comprehensive membership experience – Capital Marketing has dedicated promotions and turn-key marketing programs just for you.

  • Custom loyalty card
  • full-color fulfillment kit
  • Customer retention email campaigns
  • Toll-free customer service
  • And, of course, 700,000+ popular in-store places to save

Find new ways to reach and engage current and future owners!

Turn old vacation memberships into marketing tools

Our marketing solutions keep you in contact with prospective customers long after your sales presentation, transforming today’s walk-away into tomorrow’s buyer. The value will be obvious to the customer, who will save hundreds of dollars on the purchases they make every day.

Our flexible fulfillment solutions allow you to quickly create a customized, full-service club, featuring options such as:

  • 700,000+locations to save

  • The most 50% off / BOGO deals

  • Avg. savings of 34% per transaction

  • Serving 100%of top U.S. markets

  • The most local in-store offers

  • Over 900 popular national brands

Business Coaching

We offer you access to programs in which your own portfolio of members can contribute to your sales growth, this simply by taking advantage of the weeks, points and/or credits that have not been used year after year by your members. At Capital Marketing we have programs to turn old vacation memberships into marketing tools, also through guaranteed liquidation processes, and increase your revenue exponentially.

Capital Marketing

AUTOMATION PROGRAM

Business Coaching

Is a new wave of possibilities for timeshare, vacation club, fractional, and private residence club marketing. When used correctly, marketing automation is software and strategies that allow companies to nurture prospects with useful, targeted content that makes prospects into customers. This is a new source of revenue for vacation companies and provides an excellent return on the investment required.

However, it’s not the easiest marketing initiative to execute because it requires knowledge of different digital marketing channels and the right software to create the specific flows needed for prospects. Most of all, marketing automation allows you to prioritize audiences and create leads that will be the most likely to convert.

We’ve come up with 4 tips that can help create the best marketing automation programs for lead generation

 

Build (Don’t Buy) Better Lists

Marketing automation works best within a list of prospects that vacation companies have already created. For example, over the years (e.g.:) “Timeshare Resort A” has gotten a list of 100,000 owner’s emails. These owners may receive email campaigns occasionally, but you’ve never thought to market to them through marketing automation. With this list, “Timeshare Resort A” can start measuring campaigns to see which contacts are most interested in what products, then automatically send out new communications featuring exactly what the prospect has expressed interest in before.

Scale Up Over Time

You don’t want to start with too many marketing automation flows. It’s best to pick one goal to start with. For example, “Timeshare Resort A” may want to generate more leads by inviting owners to refer people they know. You can start a campaign flow that sends out an initial email requesting referrals and suggesting some kind of reward for doing so. For those who opened that email, marketing automation tracks what the person clicked. If they expressed interest but didn’t follow through, they get another email in 3, 7, or 10 days reminding them about the offer. This works for all different types of leads and can help push promotions, new tours, and of course, new lead generation.

Nurture Owner Relationships

You don’t want to lose sight of the bigger objective of marketing automation. You want to initiate and maintain a valuable relationship with the audience so that it ultimately makes them want to interact more with your brand every day. If you have high-value content related to their interests, you’re more likely to get more shares and tours than if you simply spam email campaigns to your list. You also want to collaborate with your “Timeshare A” sales team. You can identify and define lead stages, hand-off SLAs, conversion criteria, and different marketing flows that will up revenue-generating streams.

Communicate with Sales Teams

In addition to that last tip, you shouldn’t just collaborate with a sales team, but you should make them a part of your marketing automation systems. If they don’t know what marketing messages are being sent through automation, it will make it difficult to nurture relationships with customers who respond to your marketing materials. Ultimately sales have always to be kept in the loop. We recommend providing a schedule and some basic script information to go with each marketing automation campaign. This way, your sales team always has what they need to make the conversion a success.

Social Media Marketing Programs

It is clear that the Timeshare Resorts, Vacation Clubs, Fractional, and Private Residence Clubs can do much better when it comes to reaching out to prospective customers. But how? A savvy marketer will quickly suggest taking advantage of social media to reach out to club members and prospective clients. Social media offers Timeshare Resorts, Vacation Clubs, Fractional, and Private Residence Clubs an unparalleled opportunity to engage with guests/owners and others to promote their resorts more effectively. We are calling for a strong social media commitment from everyone in the industry: resorts, organizing bodies, the media, and ultimately even owners and potential owners themselves, all working together to make this happen. The digital revolution has transformed many industries already, from newspapers and TV to travel agents and flight companies, and the marketing industry is no exception.

Social media as a powerful marketing tool

Exclusive Fly & Buy programs

Fly and Buy Programs

The benefits of our exclusive Fly and Buy program consist of the way in which a previously selected and qualified client can visit the projects that really catch their attention, in order to make a quality investment. Each client is handled differently since they have different needs, and that is why our agency makes personalized follow-ups through our professional advisors to provide all the information of the different developments which they are interested in knowing, and thus proceed to program a tour to visit the development of greatest interest and they can make a much more precise selection of what they want to buy. If you want to know more, contact us at info@capitalmarketingds.com to schedule a call with one of our advisors so that all your questions can be answered and you can find out all the details of our exclusive Fly and Buy program.

Get in touch with us!

Get in touch with us today and let’s start transforming your business from the ground up.

CONTACT US